Two parties to a luxury vacation industry merger that was announced last year will launch their new brand this week at a Miami trade show.
Ultimate Escapes — the name cobbled from Fort Collins-based Private Escapes and Orlando, Fla.-based Ultimate Resort — will offer 140 properties globally, ranging from an 80-foot motor yacht in the British Virgin Islands to a million-dollar villa in Italy’s Tuscan hills.
The merged companies also will open a new headquarters next month at 145 E. Mountain Ave. in downtown Fort Collins, a redeveloped office complex where Tailgate Tommy’s bar and restaurant was located. Eventually 200 employees will work there.
“The fusion of two powerful brands, Ultimate Resort and Private Escapes, enriches membership travel options for our growing base of existing club members,” Private Escapes founder Richard Keith said in a statement. “It also creates a highly attractive and flexible membership offering to best compete in the growing and ever changing luxury vacation market.”
Read the full article at http://www.ownersperspective.com/ultimate-escapes-launches-brand/
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